Creative solutions for

Creative solutions for purpose-driven brands

Make Your Mark

Your unique brand identity is what sets you apart. Stand up and stand out!

Tell Your Story

Connect with your audience by telling your story. Authenticity fuels a purpose-driven brand.

Be Smart

Develop your ideas thoughtfully and
make them stick. Take aim!

Backyard Parables Book Trailer

Tod Wohlfarth, Creative Director/Brand Strategist


I have over 20 years experience in the creative world. I started right out of high school working on a variety of films and documentaries as an assistant film editor. After receiving my BA in Film and American Studies at UC Berkeley I stuck around San Francisco for a few years, dabbling in club promotion, art curation and event production. In 1998 I was lucky to land a graphic design apprenticeship with acclaimed designer Chase Watts (formerly of Tolleson Design, San Francisco). By 2001 SF had changed and close friends had fled, so I relocated to New York. Working first for a variety of studios and publications, I founded Rock Paper Pixel in 2003 with fellow San Francisco and Irish ex-pat Dervla Clarke.

After a successful run of 13 years, dozens of innovative projects and a wonderful team, we decided to scale back and I transitioned the studio to a solo consultancy. I also made the leap to the country, settling my practice at my upstate farm called Pumpkin Pond. I find the Hudson Valley inspiring and creatively fertile. I still work with New York and Bay Area clients, but am increasingly engaging with all the incredible energy found throughout the upstate region. When I’m not pushing pixels around I manage a quarter acre garden, small orchard, wildflower meadow and habitat. I’m always learning, and continue to follow my other passions for food, contemporary art and metal working. Get in touch below and let’s talk about your project, your passion.

Strategic Partners

Every project is unique, with a different set of goals and objectives. It’s very important to have the right expertise. I have developed a close-knit group of partners whose experience complements each endeavor. Here is just a slice of the pool of talent available to work on your project.

Randy Caruso, Developer

Randy brings his expertise with all manner of website programming to Rock Paper Pixel’s online projects. From Content Management Systems and E-Commerce functionality, to WordPress blogs and Email Newsletter campaigns, Randy ensures that your marketing materials look great and function smoothly.

Christina Lynn Eggers, Designer

Christina has been working as a graphic designer since 2009. After interning with Rock Paper Pixel in NYC, Christina was asked to join us as a part-time junior designer and continues to assist with our social media, internal projects, production and conceptual designs.

Michelle Lawton, Brand Strategist

Michelle has managed brands for over 20 years – with 15 years in marketing for Procter & Gamble, Pepperidge Farm and Remy Cointreau and over 5 years as senior vice president for Sterling Brands, a leading brand strategy and creative agency in New York. At Sterling, Michelle focused her efforts on strategy, consumer insight, package design and trends for top tier food and lifestyle brands. Michelle currently operates her own branding consultancy offering strategy, positioning and market research.

Jen Maguire, Public Relations

Jen Maguire offers extensive experience in Public Relations and Marketing Communications for a wide variety of pop culture, lifestyle, consumer product, fashion, entertainment, media and B2B brands. Prior to launching her own firm in 2002, Jen’s in-house corporate experience included working with Revlon, Playboy Enterprises, BET Publishing, Primedia, and the Seventeen brand – including 200 live teen events yearly.

Margaret Roach, Strategy & Positioning

Margaret Roach is a veteran journalist who was EVP-Editorial Director of Martha Stewart Living Omnimedia before dropping out and moving to her rural garden to write books in 2007. She oversaw, the company’s magazines and more. Prior to that she was an editor at The New York Times and also at Newsday. These days, besides focusing on her books and fast-growing garden website A Way to Garden, she consults with clients to help them find the “voice” for their brand; to package their content, and make it resonate. She specializes in publishing on the WordPress platform.

Get in Contact!

Address  906 Pumpkin Hill Road Hillsdale, NY 12529

Phone  (212) 777-8949


Or use the form below.