Sometimes the universe nudges you on the shoulder and says “Pay Attention!”. I had one of those moments recently after seeing this infographic (right) done by Muse Design in Calgary Canada on Pinterest. It got me thinking about color psychology, which in the field of brand design and strategy is a big part of our work. I think about color all the time. I think about it when I’m on the subway, or opening up a (overly) packaged something or other. What’s odd is how people try to pigeonhole one particular color, or a category of color, and say the qualities of that color have X effect on population Y. While that can sometimes be the case, you can point to this simple infographic here and pick apart it’s many flaws. Like the fact that yellow doesn’t always convey a sense of warmth and happiness. It is also said to cause “excitation” or “agitation”, and the main reason yellow was used so pervasively in the 1960′s through 70′s in restaurant brand design was because some believed the color helped move customers through faster and sold more Happy Meals.