News
Color, it’s all relative
Coloe Psychology in Logo Design, Muse Design
Sometimes the universe nudges you on the shoulder and says “Pay Attention!”. I had one of those moments recently after seeing this infographic (right) done by Muse Design in Calgary Canada on Pinterest. It got me thinking about color psychology, which in the field of brand design and strategy is a big part of our work. I think about color all the time. I think about it when I’m on the subway, or opening up a (overly) packaged something or other. What’s odd is how people try to pigeonhole one particular color, or a category of color, and say the qualities of that color have X effect on population Y. While that can sometimes be the case, you can point to this simple infographic here and pick apart it’s many flaws. Like the fact that yellow doesn’t always convey a sense of warmth and happiness. It is also said to cause “excitation” or “agitation”, and the main reason yellow was used so pervasively in the 1960′s through 70′s in restaurant brand design was because some believed the color helped move customers through faster and sold more Happy Meals.
Mobile Apps: A Primer
Check out this talk from Internet Week. A good primer on mobile applications: native applications versus websites.
Buzz60: A Banner First Year
Video is exploding all over the internet. The stats are up as consumers increasingly turn towards “on-demand”, multi-device viewing. From their tablets, to their phones and televisions, people are watching more video. And Buzz60, Zazoom’s flagship internet television channel, is off to a rousing start.
Vroom Zazoom!
One thing that the economic collapse created was a whole lot of entrepreneurs. One of them was Jay DeDapper, former political reporter at WNBC in New York City (full disclosure, Jay’s partner is one of Rock Paper Pixel’s Creative Directors Tod Wohlfarth). Jay first started DeDapper Media, which he continues to run. Rock Paper Pixel, of course, created the brand and website for that venture. But a seed was planted years ago in Jay’s head while still at NBC. He continued to nurture it with various partners until early 2011 it seemed to gel into a full-fledged tree of a business.
That business is the start-up Zazoom. Jay and the founding partners Tim Minton (former WNBC reporter), Philip O’Brien (manager at CNN, NBC, CBS, Fox, and founder of NY1) and Steve Bradbury (former executive at MGM, Sony, GoTV) created a vibrant web video network.
Internet Week NY 2012 – See you there?
May 14th through the 21st is a busy time for Rock Paper Pixel. Internet Week descends upon New York City and we are thrilled to be taking part. We worked with Yahoo! to create some engaging designs for their events. We will be boppin’ around trying to get to know people, catch-up with clients and maybe meet some new ones. Hope to see you out and about.
Read more about the conference below …
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