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Creative solutions for
purpose-driven brands

Creative solutions for purpose-driven brands

Make Your Mark

Your unique brand identity is what sets you apart. Stand up and stand out!

Tell Your Story

Connect with your audience by telling your story. Authenticity fuels a purpose-driven brand.

Be Smart

Develop your ideas thoughtfully and make them stick. Take aim!

Tod Wohlfarth
Creative Director & Brand Strategist

Photo: Sasha Maslov for the Wall Street Journal

I have over 20 years experience in the creative world. I started right out of high school working on a variety of films and documentaries as an assistant film editor. After receiving my BA in Film and American Studies at UC Berkeley I stuck around San Francisco for a few years, dabbling in club promotion, art curation and event production. In 1998 I was lucky to land a graphic design apprenticeship with acclaimed designer Chase Watts (formerly of Tolleson Design, San Francisco). By 2001 SF had changed and close friends had fled, so I relocated to New York. Working first for a variety of studios and publications, I founded Rock Paper Pixel in 2003 with fellow San Francisco and Irish ex-pat Dearbhla Clarke.

After a successful run of 13 years, dozens of innovative projects and a wonderful team, we decided to scale back and I transitioned the studio to a solo consultancy. I also made the leap to the country, settling my practice at my upstate farm called Pumpkin Pond. I find the Hudson Valley inspiring and creatively fertile. I still work with New York and Bay Area clients, but am increasingly engaging with all the incredible energy found throughout the upstate region. When I’m not pushing pixels around I manage a quarter acre garden, small orchard, wildflower meadow and habitat. I’m always learning, and continue to follow my other passions for food, contemporary art and metal working. Get in touch below and let’s talk about your project, your passion.

Tod Wohlfarth
Creative Director

Brand Strategist

Photo: Sasha Maslov for the Wall Street Journal
I have over 20 years experience in the creative world. I started right out of high school working on a variety of films and documentaries as an assistant film editor. After receiving my BA in Film and American Studies at UC Berkeley I stuck around San Francisco for a few years, dabbling in club promotion, art curation and event production. In 1998 I was lucky to land a graphic design apprenticeship with acclaimed designer Chase Watts (formerly of Tolleson Design, San Francisco). By 2001 SF had changed and close friends had fled, so I relocated to New York. Working first for a variety of studios and publications, I founded Rock Paper Pixel in 2003 with fellow San Francisco and Irish ex-pat Dervla Clarke.
After a successful run of 13 years, dozens of innovative projects and a wonderful team, we decided to scale back and I transitioned the studio to a solo consultancy. I also made the leap to the country, settling my practice at my upstate farm called Pumpkin Pond. I find the Hudson Valley inspiring and creatively fertile. I still work with New York and Bay Area clients, but am increasingly engaging with all the incredible energy found throughout the upstate region. When I’m not pushing pixels around I manage a quarter acre garden, small orchard, wildflower meadow and habitat. I’m always learning, and continue to follow my other passions for food, contemporary art and metal working. Get in touch below and let’s talk about your project, your passion.

Get in Contact!

Email  tod@rockpaperpixel.com

Or use the form below.